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Gizmodo blogged today about how eBooks are shaking up the traditional print publishing industry. There are some important points of note. If you are looking to better understand the tumultuous pace of an emerging industry, read on. Ransacked by the internet and teetering on the edge of the real ebook revolution, the publishing world is understandably afraid of what's next. But their skittish plans to shoehorn digital books into the old publishing cycle are stupid. And doomed.http://gizmodo.com/5422571/books-and-the-itunes-problem

• Customers are expecting lower and lower prices for ebooks. Wallmart and price wars are contributing to this.
• There's a danger that customers will not see the value of the product, and therefore won't be willing to pay as much as they did for paper books.
• Traditional paper-based business models are being applied to the new electronic products. These old models won't work and the publishers will suffer if they don't find new business models. The music industry has made this mistake, and still is.

So in response to this, publishers of electronic media such as us have new opportunities.

• As you can see in our pricing list, electronic media can be purchased at great discounts over printed materials. This gives students a more affordable option.
• We will continue to focus intensely on the quality and value of our journals and other products. If we're not acheiving this, please let us know. Send us your comments, thoughts, and suggestions.
• Unlike traditional views on intellectual property, we're working on plans to SPREAD information, not to control it. This benefits not just our customers, but the Chinese learning community at large.